U.S. Census Bureau Response Outreach Area Mapper (ROAM)

March 18, 2019

U.S. Census Bureau

The U.S. Census Bureau depends on state and local government officials and community leaders to communicate the importance of every household responding. To help communities tailor their outreach efforts that encourage residents to return their completed census forms, the agency designed the nationwide Response Outreach Area Mapper (ROAM). This is a national map of census tracts shaded by predicted mail non-response rate, otherwise known as low response score (LRS). Users should interpret the LRS as a percentage of households predicted to not self-respond to the Decennial Census. The higher the LRS is in a census tract, the harder that area may be to survey.

Please refer to the ROAM Quick Tips Guide for help in navigating the map.

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